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Nepal had 10.20 million telephony users at 14 November, up from 9.92 million telephony users at 14 October, according to figures from the Nepal Telecommunications Authority (NTA). The mobile operators ended the period with 8.85 million customers, up from 8.58 million a month earlier. Of the total, 7.99 million were GSM users, up from 7.72 million a month earlier, and the remainder use Nepal Telecom’s CDMA service called Sky Phone. Nepal Telecom led in GSM subscribers with a customer base of 4.11 million, followed by Ncell with 3.88 million.

The number of fixed telephony users in Nepal stood at 843,472, up from 843,216 in mid-October. Of the total, 601,462 were PSTN users and 242,010 were WLL users. Nepal Telecom had 590,231 PSTN users, followed by STM Telecom Sanchar with 4,968 customers, Nepal Satellite Telecom with 1,378 customers, and Smart with 4,885 PSTN customers. Nepal Telecom also had 172,094 WLL users and United Telecom had 69,916 WLL subscribers.

Furthermore, Nepal counted 1.62 million internet users, down from the 2.46 million the regulator reported mid-October as the number of GPRS users dropped, and the penetration rate stood at 5.79 percent. Some 1.39 million people connect to the internet using GPRS, followed by 109,152 internet users that connect through CDMA 1X. Some 55,080 people use ADSL and there were also 32,500 cable internet users, and 26,582 dial-up users. Furthermore, 13,000 internet users connect through wireless or fibre optic technologies.

Telecom operators need to focus on the high speed rollout /better quality service in order to make base of more 10 million subscriber.As per above data more than 79 percent of user are focusing for GSM technology.Operators must understand the demand of the market and must focus much more in GSM and its upgrade services.According to my analysis i think now we have to take in account the buying process, talking habits, end consumer analysis in proper way and the marketing campaign plan according to it for rural Nepal will fit for more 10 million subscriber.